Scent Marketing

Most of today's marketing and branding appeals to only two senses – sight and sound. However, what we smell is significantly more influential in our moods and emotions than any other sense. Our sense of smell is the strongest of all human senses and the closest sense linked to memory and emotion. Every day we encounter aromas that have a powerful influence on our emotions, moods and behavior.

Scent marketing is becoming an incredible tool as brands discover the role scent plays in connecting with customers on an emotional level. It's most effective when combined with other sensory triggers, such as sight, sound and textures to create a unique customer experience.

Aromas trigger memories. Memories influence emotions. Emotions set moods. And moods dictate reaction. It’s a powerful reality – a reality we put to work for clients everyday.